In the age of the NCAA transfer portal, where player movement has reached unprecedented levels, Denver University men’s soccer coach Jamie Franks is charting a different course. While many programs embrace the rapid influx of talent offered by transfers, Franks remains committed to a more deliberate, developmental approach—a philosophy he believes is key to building a sustainable and successful program.
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The Transfer Portal Phenomenon
The transfer portal, introduced in 2018, has revolutionized college sports. It provides athletes with the opportunity to explore other schools without sitting out a year—a change that has significantly increased player mobility. Coaches now face the challenge of balancing roster stability with the allure of immediate upgrades through transfers.
For many programs, the portal has become an indispensable recruiting tool. Coaches can fill gaps, address weaknesses, and bring in experienced players to make an instant impact. But for Jamie Franks, the portal is more of a tool for occasional use rather than a cornerstone of his strategy.
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Franks’ Development-First Philosophy
At the heart of Franks’ coaching philosophy is a commitment to nurturing talent over time. Rather than relying heavily on transfers, he focuses on recruiting young players and developing them within Denver’s system.
“We’re here to educate, to grow, and to prepare our players not just for the next game but for life,” Franks said in a recent interview. “The transfer portal can offer short-term solutions, but I believe in building a program on the foundation of character, commitment, and consistency.”
Franks’ approach has paid off. Since taking the helm in 2015, he has led the Pioneers to multiple Summit League titles, NCAA Tournament appearances, and a College Cup berth in 2016. This success is rooted in his ability to mold young recruits into high-caliber players through rigorous training and a strong team culture.
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Why Buck the Trend?
In a competitive landscape where winning is paramount, Franks’ strategy might seem unconventional. However, he sees significant risks in overreliance on the transfer portal.
“Constant turnover makes it hard to build chemistry and a shared sense of purpose,” Franks explained. “When you develop players over multiple years, you create leaders who understand the program’s values and can pass them on to the next generation.”
Franks also emphasizes the importance of loyalty. “When you bring in a player as a freshman and invest in their growth, it sends a message that you’re committed to them. That trust is invaluable.”
Challenges in the Portal Era
Franks’ developmental approach is not without its challenges. The transfer portal has changed players’ expectations, with many seeking immediate playing time and quick paths to success. For a coach who values patience and long-term planning, this can make recruiting more complex.
Additionally, Franks faces the risk of losing his own players to the portal. Even in programs built on strong relationships, the lure of new opportunities can be difficult for athletes to resist.
“Retention is more challenging now than ever,” Franks admitted. “But if we’re doing our job right—building trust, developing talent, and creating a positive environment—most players will see the value in staying.”
Success Stories Speak Volumes
Several players who have thrived under Franks’ tutelage are a testament to his developmental approach. Take Andre Shinyashiki, for example. The Brazilian forward came to Denver as a promising prospect and left as a top MLS draft pick and the 2019 MLS Rookie of the Year.
“Coach Franks taught me more than just soccer,” Shinyashiki said. “He helped me grow as a person and a leader. That’s something you don’t always get when you’re bouncing from program to program.”
Franks’ ability to turn potential into performance has also caught the attention of aspiring recruits who value growth over instant gratification.
The Balance Between Old and New
While Franks prioritizes long-term development, he’s not entirely opposed to using the transfer portal. In cases where a player aligns with the program’s values and fills a specific need, he’s willing to bring in transfers.
“It’s about finding the right fit,” he said. “If a player has the right mindset and is willing to buy into our culture, they can be a great addition, whether they’re a freshman or a senior.”
This balanced approach allows Franks to remain competitive without compromising his core principles.
Looking Ahead
As the transfer portal continues to reshape college athletics, Franks is confident in his vision for Denver men’s soccer. He believes that a commitment to development, combined with selective use of the portal, will keep the Pioneers at the forefront of the sport.
“Our goal is to build something that lasts,” Franks said. “That means focusing on the long term, even when the short-term solutions might seem tempting. Success is more rewarding when it’s earned through hard work and perseverance.”
A Model for the Future?
In an era defined by rapid change and instant gratification, Jamie Franks’ philosophy stands out as a refreshing reminder of the value of patience and purpose. His commitment to long-term development not only sets Denver apart but also offers a blueprint for other programs seeking sustainable success.
For now, Franks remains focused on what he does best: mentoring young athletes, building a strong team culture, and proving that the best things in sports—and in life—are worth waiting for.
