In the dynamic realm of hip-hop, few figures embody versatility and innovation as profoundly as Shawn “Tubby” Holiday. As co-founder of Giant Music and a key player at Full Stop Management, Tubby wears multiple hats, managing high-profile artists like Cardi B and Offset, while also steering a record label toward success. His illustrious career, rooted in hard work and strategic connections, offers a masterclass in navigating the complex music industry.
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On the latest episode of XXL’s Inside Track podcast, Tubby sits down with hosts Vanessa Satten and Courtney “Courtney CL” Lowery to unpack his remarkable journey. From his early days as part of the Bad Boy Records street team to signing superstar talents like Travis Scott and Polo G, Tubby reveals the dedication and vision that have shaped his career. Additionally, he shares insights into Cardi B’s highly anticipated sophomore album, his dual role as manager and executive, and untold stories from hip-hop’s biggest moments.
Humble Beginnings: Tubby’s Path to Stardom
Born and raised in Brooklyn, Tubby’s entry into the music industry was anything but conventional. While attending Florida A&M University, he joined the Bad Boy Records street team in 2000, where he first tasted the mainstream rap scene. This initial exposure set the stage for a career marked by relentless ambition and an uncanny ability to connect with the right people.
One of Tubby’s pivotal moments came during his stint as a manager for Houston-based producer E. Poppi. Through this role, Tubby met Matthew Knowles, father of Beyoncé, leading to a groundbreaking opportunity. E. Poppi contributed to Beyoncé’s “Dangerously in Love”, featured on both Destiny’s Child’s Survivor album and Beyoncé’s 2003 solo debut. Simultaneously, Tubby secured a position at EMI Publishing, cementing his status as a rising force in the music business.
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Climbing the Ranks: A&R Roles and Label Success
Tubby’s journey through the industry saw him hold influential roles at top-tier labels like Hitco Entertainment and Interscope Records. Working alongside legends such as 50 Cent and T.I., he honed his skills in artist development and project execution. His time at Sony Music/Columbia Records was particularly transformative, as he signed Travis Scott and Polo G to publishing deals, showcasing his ability to spot and nurture talent.
Now, as co-founder of Giant Music, Tubby continues to shape the future of hip-hop. His roster includes emerging artists like Cash Cobain and Tay B, whom he guides with the same precision and dedication that have defined his career.
Managing Cardi B and Offset: Navigating Challenges
In addition to his role at Giant Music, Tubby serves as the artist manager for Cardi B and Offset, a power couple navigating both professional and personal complexities. Despite their ongoing divorce, Tubby remains a neutral and supportive figure. “I don’t take sides,” he asserts, emphasizing the importance of professionalism in his role.
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Tubby’s focus is firmly on Cardi B’s long-awaited sophomore album, which fans have been eagerly anticipating since her 2018 debut, Invasion of Privacy. While the project lacks a release date, Tubby assures that the music is ready. “It’s been six years since she put out an album. My main focus is to get her to put out another album. She wants to, and she knows it,” he shares. However, he acknowledges that Cardi occasionally second-guesses herself, a common hurdle for artists under immense pressure.
Behind the Scenes: Hip-Hop’s Untold Stories
One of the standout moments in Tubby’s interview involves a surprising revelation about Robin Thicke’s 2013 hit, “Blurred Lines”. According to Tubby, Thicke initially wanted Kendrick Lamar as the guest feature instead of T.I.. This anecdote highlights Tubby’s proximity to some of hip-hop’s most iconic moments, offering fans a glimpse into the decision-making processes that shape the industry.
Inside Track: A Platform for Industry Insights
XXL’s Inside Track podcast continues to provide a platform for influential industry figures like Tubby to share their stories. Hosted biweekly, the show delves into the lives of executives, entrepreneurs, and other pivotal players in hip-hop, offering a behind-the-scenes look at the culture’s evolution. Tubby’s episode is a testament to his enduring impact and a reminder of the dedication required to thrive in such a competitive space.
The Future of Giant Music and Hip-Hop
As Tubby balances his dual roles, he remains committed to fostering talent and pushing the boundaries of hip-hop. Whether it’s guiding Cardi B through her next chapter, supporting Offset’s artistic endeavors, or elevating emerging stars at Giant Music, Tubby exemplifies the resilience and adaptability needed to succeed in the ever-changing music industry.
For fans and aspiring professionals alike, Tubby’s story serves as an inspiration. His ability to navigate challenges, build meaningful relationships, and consistently deliver results underscores the essence of true leadership. As the hip-hop landscape continues to evolve, figures like Shawn “Tubby” Holiday ensure its legacy remains vibrant and impactful.
