Kim Kardashian has once again stirred up excitement in the beauty community with her new campaign for her SKKN by Kim brand. This time, she surprised fans not only with the Silk Matte Lip Color collection but also with a bold, new look: platinum blonde hair. Known for her iconic dark locks, Kim has embraced this new style to add a fresh twist to her brand’s image.
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A Stunning Look with Platinum Blonde Hair
In the campaign photos, Kim Kardashian sports platinum blonde hair—a bold contrast to her usual look. She wears a white lace bra paired with a silky cream robe, creating a glamorous and alluring appearance. Kim’s makeup also stands out, featuring bold, matte lipstick and shimmering gold eyeshadow, giving her a radiant, eye-catching style.
Switching to platinum blonde hair was a daring move that showcases Kim Kardashian’s confidence and personality. For someone known for a consistent image, this transformation captures public attention while underscoring SKKN’s creative spirit.
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The New Silk Matte Lip Color Collection
The star of this campaign is the new Silk Matte Lip Color, now available on the SKKN by Kim website. This collection includes ten diverse shades, offering options ranging from subtle nude tones to vibrant reds. Each lipstick is priced at $29 and promises to become a “must-have” in beauty collections.
Silk Matte Lip Color has a creamy texture that sets into a matte finish, leaving lips soft without drying them out. With an improved formula, the collection provides long-lasting color and a smooth, hydrating effect.
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Kim Kardashian – The Beauty Brand Queen
Kim Kardashian has transitioned from a reality TV star to an influential beauty and fashion icon. She has built an empire with successful brands like KKW Beauty, KKW Fragrance, and SKKN by Kim. Officially launched in June 2022, SKKN quickly gained public attention.
With a mission to simplify skincare routines and provide high-quality products, SKKN by Kim has won consumer trust. The new Silk Matte Lip Color campaign is not only a step toward expanding the brand but also proof of Kim’s ongoing innovation in the beauty industry.
The Reason Behind the Rebranding
Previously, Kim shut down KKW Beauty and KKW Fragrance with plans to rebrand under a single name—SKKN. The reason behind this decision wasn’t her separation from Kanye West, as some speculated, but rather to create a more seamless customer experience. Kim shared that she didn’t want customers to pay separate shipping fees across three websites for different products. Consolidating everything under one brand allows customers to access all of Kim’s skincare and beauty products in one place.
Public Reception
The launch of Kim Kardashian’s new look along with the Silk Matte Lip Color collection has received an overwhelmingly positive response from fans and the beauty community. Fans have expressed excitement over her platinum blonde hair and eagerly await the new lipstick collection.
Kim’s appearance with platinum blonde hair has not only created a sensation but has also inspired many. Social media is abuzz with fans sharing her campaign photos, reflecting her powerful impact on the public.
Kim Kardashian’s Billion-Dollar Empire
Through SKKN by Kim, Kim Kardashian has not only built a beauty brand but created a billion-dollar empire. Since launching her fashion brand, Skims, in 2019, she has proven her business acumen with its valuation doubling to $3.2 billion. According to Forbes, Kim’s net worth has soared from $780 million to $1.8 billion over the past few years, solidifying her status as a top businesswoman.
This remarkable growth highlights Kim’s adaptability and development as a successful entrepreneur, allowing her to expand her influence continuously.
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Kim Kardashian’s new campaign with platinum blonde hair and the Silk Matte Lip Color collection has introduced a fresh wave in the beauty industry. She has not only reaffirmed her position as a queen in entertainment but also demonstrated her creativity and boldness in business. SKKN by Kim continues to shine in the eyes of consumers, and this campaign shows that Kim knows how to maintain her standing while consistently captivating the public.
