Despite being one of the most-followed women on social media, with over 396 million followers on Instagram, Kylie Jenner is choosing to step back from the virtual world to regain balance in her life. In a recent interview with ELLE for her November cover feature, Kylie revealed the thoughtful reasons behind her decision to reduce her social media presence.
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The Pressure of Virtual Life and the Decision to Step Back
Kylie Jenner is no stranger to the public eye, especially on Instagram, where she has built a personal empire showcasing her fashion, beauty, and glamorous lifestyle. However, after years of living “online,” Kylie admits that keeping up with her social media image has become exhausting. “My friends and I laugh because it’s hard to keep up with the internet now. It’s exhausting,” she shared.
Kylie explained that in the past, when her schedule wasn’t as intense and she wasn’t a mother, she had more time to share every moment of her life—from her breakfast and daily outfits to details like her nail color or the car she drove. But now, with a busy career and the responsibilities of motherhood, updating social media is no longer her top priority. She added, “If you’re not posting three times a day on TikTok, you fall behind.”
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Finding Inspiration and Temporarily “Detoxing” from Social Media
Even though Kylie has reduced her online presence, she still uses Instagram and Pinterest to find young designers to collaborate with for her new fashion brand, Khy. Interestingly, she revealed that she recently re-downloaded Tumblr, a popular app among millennials, to seek inspiration secretly. “I just got Tumblr again. I’m always searching for inspiration,” Kylie said excitedly.
However, she is mindful about her social media usage. Kylie mentioned that she sometimes deletes her social media apps from her phone for a week to be more present in real life and enjoy her time with family. This is her way of controlling her social media use to ensure it doesn’t negatively impact her mental health.
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Protecting Her Children from Social Media Pressure
As the mother of two young children, six-year-old Stormi and two-year-old Aire, Kylie is cautious about shielding her kids from the potential negative effects of social media. While she occasionally shares glimpses of family moments, Kylie values having control over what the public can see. “When I do share my children, I want it to come from me or their father [Travis Scott],” she stated.
She also emphasized that her children don’t have and won’t have social media accounts anytime soon. “No socials for as long as possible,” Kylie joked. However, with technology and peer influence, she can’t always keep them completely offline. “Stormi will come home, and she’ll know full TikTok dances,” Kylie laughed. “I’m like, ‘Where did you learn this?’”
Finding Balance Between Work and Personal Life
With her packed schedule, from business commitments to her role as a mother, Kylie increasingly recognizes the importance of balancing her professional and personal lives. While she remains one of the most influential figures on social media, Kylie believes not every aspect of her life needs to be publicly shared. Sometimes, stepping back to focus on crucial aspects like mental health and family is key to maintaining balance.
Kylie clarified that this decision isn’t a complete withdrawal from social media but a way to protect her mental health. By limiting her social media usage, she not only reduces the pressure but also finds freedom and enjoyment in her everyday life.
Innovation in Career and Approach to Fans
Even with her limited social media presence, Kylie continues to grow her career in fashion and beauty. She uses platforms like Instagram and Pinterest to connect with young designers, bringing fresh perspectives to her brand Khy. This shows that while she may no longer share every detail of her personal life, Kylie knows how to strategically and effectively use social media to build her brand.
Kylie Jenner has demonstrated that sometimes “disconnecting” from the virtual world not only benefits mental health but also allows her to focus on what truly matters. With this decision, Kylie not only maintains her position in the entertainment industry but also sends a positive message about the importance of balancing professional and personal life.
