Hailey Bieber, one of the most prominent faces in the fashion and beauty industry, stole the spotlight as she arrived at the launch party for Rhode Skin’s latest product on Wednesday evening in Beverly Hills, Los Angeles. This event marks an important milestone for Hailey’s brand as it introduces the new Barrier Butter line, which will officially hit the market on October 28, 2024.
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At the event, 27-year-old Hailey chose a gray tweed outfit, consisting of an oversized coat and matching trousers, exuding both elegance and sophistication. She paired this ensemble with a white button-down shirt, a slim red tie, and black pointed heels. Her blonde hair was styled in a chic French twist, with loose strands framing her heart-shaped face. The finishing touch to her impeccable look was her natural makeup, highlighting her flawless skin.
Hailey was not alone at the event but was also supported by her husband, singer Justin Bieber. The 30-year-old pop star has always been by Hailey’s side during important events, especially those related to Rhode Skin. Despite keeping a low profile following the scandal involving his former mentor, Sean ‘Diddy’ Combs, Justin made a point to be present, showing his unwavering support for his wife’s career.
The couple became the center of attention as they arrived at the event in a sleek black Mercedes-Benz Sprinter, accompanied by their security team. Justin, known for his laid-back style, wore an unbuttoned brown plaid shirt that revealed his heavily tattooed chest, along with loose-fitting gray pajama pants and black platform shoes.
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Alongside the Biebers, the event also saw the attendance of other famous names, including Kendall Jenner and Kylie Jenner, two of Hailey’s close friends. Kylie, who has had tremendous success with her own makeup and skincare line, shared moments from the exclusive party on her Instagram Story, turning heads with her sultry black leather outfit.
Rhode Skin is Hailey Bieber’s skincare brand, launched in June 2022. With the goal of providing customers with glowing, plump skin, the brand quickly gained popularity and garnered widespread public support. Rhode Skin’s first products, such as the peptide glazing fluid, barrier restore cream, and peptide lip treatment, made waves in the beauty industry. In June 2024, the brand’s pocket blush line also sold out almost immediately upon its release.
With the new Barrier Butter line, Hailey promises to deliver an ultra-hydrating butter featuring ingredients like murumuru butter, a fatty acid-rich emollient that locks in moisture without clogging pores. To promote the new product, Hailey enlisted legendary supermodel Claudia Schiffer as the face of the campaign.
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The launch of Rhode Skin’s Barrier Butter was not just a product unveiling but also a significant moment celebrating Hailey’s success and the immense support she receives from those closest to her, especially her husband, Justin Bieber.