2025 has just begun, and Kendall Jenner is already making waves with a bold fashion campaign for FWRD, where she serves as Creative Director. Unveiled on the first day of the year, the Pre-Spring 2025 campaign not only showcases stylish designs but also sets the tone for what promises to be a stellar year in fashion.
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Kendall Jenner and FWRD: A Perfect Match
Kendall Jenner, the globally renowned supermodel and fashion icon, has been FWRD’s Creative Director for years. With her minimalist yet sophisticated aesthetic, she routinely curates standout pieces each season and stars in their campaigns. The latest campaign, shot by photographer Vito Fernicola, exudes boldness and allure, perfectly encapsulating Kendall’s signature style.
Bold Choices in Every Look
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The Pre-Spring 2025 campaign highlights Kendall Jenner in a series of outfits that are both daring and refined, featuring designs from top labels like Christopher Esber, The Row, Courrèges, and Saint Laurent.
- Sheer Black Dress by Christopher Esber:
One standout look features Kendall in a figure-hugging black dress with a sheer upper half. Fully embracing the “free the nip” movement, Kendall confidently owns her bold style. The dress combines the simplicity of a mock-neck T-shirt silhouette with unexpected sensuality, sending a strong message of freedom and self-expression. - Braless Blazer:
In another ensemble, Kendall dons an unfastened blazer from The Row, draped over her shoulders without a bra. This look captures a sense of effortless modernity, perfect for those who appreciate fashion with a twist. - Slip Dress by Saint Laurent:
Kendall also stuns in a slip dress by Saint Laurent, featuring delicate straps, a subtle cowl neck, and a micro-mini hemline. This outfit seamlessly transitions from boudoir chic to party-ready elegance.
Embracing Quiet Luxury
Beyond its boldness, the campaign celebrates quiet luxury — understated elegance at its finest. Kendall’s curated looks, featuring neutral tones and refined designs like Courrèges trousers and minimalist accessories, epitomize this trend.
FWRD embraces this aesthetic with a collection centered on versatile, high-quality pieces, perfect for both workdays and leisurely evenings.
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Fan Reactions
The campaign’s release sparked a flurry of excitement on social media, with fans praising Kendall Jenner’s stunning visuals and the collection’s impeccable style.
One fan commented:
“Kendall redefines sensuality and elegance in this campaign. She makes everything look flawless!”
Another shared:
“FWRD has completely won me over with this collection. Kendall Jenner is not just a supermodel but also a creative force.”
Shopping the Collection
For those looking to refresh their 2025 wardrobe, pieces from the Pre-Spring 2025 campaign are now available on FWRD’s official website. The collection includes clothing, bags, shoes, and jewelry, combining simplicity with sophistication.
Kendall’s curated selections from top-tier brands make FWRD a go-to destination for anyone seeking investment-worthy fashion.
Kendall Jenner: A Global Fashion Icon
More than just a model, Kendall Jenner is solidifying her position as a global fashion icon. Her role as Creative Director at FWRD highlights her sharp eye and creative prowess in the fashion industry.
The Pre-Spring 2025 campaign is not only a milestone in Kendall’s career but also an inspiration for millions of fashion enthusiasts worldwide.
