Christmas 2024 proved to be a game-changer for Netflix as the streaming giant achieved a historic milestone with its exclusive broadcast of two NFL games. According to Nielsen, nearly 65 million viewers across the U.S. tuned in, making it the most streamed NFL event in U.S. history.
Here's ads banner inside a post
A Record-Breaking Christmas for Netflix and NFL
The Baltimore Ravens’ victory over the Houston Texans captivated an average of 24.3 million viewers, while the Kansas City Chiefs’ win against the Pittsburgh Steelers followed closely with 24.1 million. The Ravens-Texans game reached its peak during Beyoncé’s electrifying halftime performance, drawing over 27 million viewers.
Netflix Chief Content Officer Bela Bajaria expressed her excitement:
“Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered. We’re thankful for our partnership with the NFL, our on-air talent, and, of course, Beyoncé and Mariah Carey for their unforgettable performances.”
The games marked the first in a three-year exclusive Christmas Day deal between Netflix and the NFL, solidifying Netflix’s growing influence in live sports broadcasting.
Here's ads banner inside a post
NBA Also Celebrates Christmas Success
While the NFL dominated streaming, the NBA enjoyed its most-watched Christmas Day in five years. Five games broadcast across ABC, ESPN, ESPN2, Disney+, and ESPN+ averaged 5.25 million viewers, an 84% increase compared to Christmas 2023.
The Los Angeles Lakers’ victory over the Golden State Warriors led the charge, averaging 7.76 million viewers and peaking at 8.32 million. It became the most-watched NBA regular season and Christmas Day game in five years.
The day’s opener, the New York Knicks’ win over the San Antonio Spurs, averaged 4.91 million viewers, the highest for a Christmas Day opener in 13 years.
Here's ads banner inside a post
The Rise of Netflix in Sports Broadcasting
Netflix’s foray into live sports has been a strategic move to diversify its content offerings. The exclusive Christmas Day NFL deal is part of a broader strategy to attract new subscribers and retain existing ones in an increasingly competitive streaming market.
The success of these games underscores the potential of live sports as a significant draw for streaming platforms. With marquee events like Beyoncé’s halftime show and Mariah Carey’s festive performance, Netflix has proven its ability to merge entertainment with sports to create unforgettable viewing experiences.
Implications for the Sports Industry
The record-breaking viewership is a win for both Netflix and the NFL. It signals the growing importance of streaming platforms in sports broadcasting, challenging traditional cable networks. For the NFL, it demonstrates the appeal of pairing high-stakes games with global entertainment icons.
Similarly, the NBA’s Christmas Day success highlights the enduring popularity of basketball during the holiday season. After struggling with lower viewership in recent years, the league’s Christmas surge is a positive sign for its broadcast partners and advertisers.
What’s Next for Netflix and Sports Streaming?
Netflix’s successful debut in live sports opens doors for future opportunities. As the streaming giant continues its three-year deal with the NFL, fans can expect more innovative and engaging broadcasts.
For the sports industry, the success of Christmas Day games across both the NFL and NBA showcases the potential of blending traditional sports with digital platforms and star-studded entertainment.
