Ryan Reynolds is back with his beloved annual holiday tradition—a witty and heartwarming campaign supporting Toronto’s Hospital for Sick Children (SickKids). This year, Reynolds has stepped up the festive fun by enlisting his iconic Deadpool character and teaming up with Lynda Carter, the original Wonder Woman, for a holiday-themed mission that blends superhero antics with a powerful cause.
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Deadpool, Wonder Woman, and an “Ugly Holiday Sweater”
In a video posted on Reynolds’ social media accounts, the actor-producer channels Deadpool’s signature humor alongside Kidpool (played by his daughter Inez) and Lynda Carter. The video begins with Deadpool and Kidpool in a sleigh, humorously announcing their mission to “eliminate sick kids.”
Of course, in classic Deadpool fashion, this phrase is quickly clarified—“eliminating sickness” is the real goal. But as R-rated characters, Deadpool and Kidpool acknowledge they might not be the best messengers for a family-friendly cause. Enter Wonder Woman.
Lynda Carter appears and agrees to help, spinning in an attempt to transform into her iconic DC superhero costume. Instead, she hilariously ends up in the campaign’s infamous ugly holiday sweater. “That is one f****** ugly sweater,” Kidpool quips, while Deadpool blames the mishap on “the lawyers,” adding a tongue-in-cheek jab at DC Comics.
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Six Years of Holiday Giving
This marks Reynolds’ sixth consecutive holiday campaign for SickKids since he began the initiative in 2018. Over the years, the campaign has raised more than $3 million for the hospital, supporting its mission to provide cutting-edge care to children and families.
The impact of the campaign extends beyond fundraising. According to the SickKids Foundation, the annual effort has generated more than 400 million media impressions, significantly boosting awareness of the hospital’s vital work.
In addition to raising funds, Reynolds and his wife, actress Blake Lively, have once again pledged to match all donations up to $500,000 until midnight on December 24, 2024.
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A Superhero Team-Up for a Good Cause
This year’s campaign is especially notable for its playful superhero crossover, with Deadpool—a Marvel antihero—and Wonder Woman—a DC Comics legend—sharing the spotlight. The lighthearted humor, combined with the heartfelt mission of SickKids, makes for a compelling call to action during the holiday season.
The ugly holiday sweater, a recurring feature in Reynolds’ campaigns, has also become a symbol of giving. Fans can purchase the sweater featured in the video, with proceeds going directly to support the hospital’s programs and research.
Fans and Supporters Rally Behind the Campaign
The campaign has already garnered widespread praise from fans and supporters. Social media users have lauded Reynolds’ ability to combine his unique brand of humor with meaningful philanthropy.
One fan commented, “Only Ryan Reynolds could turn Deadpool, ugly sweaters, and Wonder Woman into a campaign for a children’s hospital. This is genius.” Another wrote, “Every year, Ryan sets the bar higher. What a way to spread holiday cheer and do good!”
The collaboration with Lynda Carter has also struck a chord with audiences, bringing a sense of nostalgia and fun to the campaign.
SickKids: Making a Difference
SickKids is one of the leading pediatric hospitals in the world, dedicated to providing life-saving care and advancing research for children’s health. The funds raised through this campaign will go toward critical programs, innovative research, and supporting families during some of their most challenging moments.
The partnership with Reynolds has not only helped raise millions but also brought global attention to the hospital’s mission, amplifying its reach and impact.
Ryan Reynolds: A Philanthropic Superhero
Beyond his acting career, Reynolds has earned a reputation as a committed philanthropist. From matching donations to using his platform to promote meaningful causes, he continues to inspire others to give back.
“This campaign isn’t just about raising money; it’s about reminding people of the importance of giving,” Reynolds said in a previous interview. “SickKids is doing extraordinary work, and it’s an honor to support them.”
Ryan Reynolds’ 2024 SickKids holiday campaign is a perfect blend of humor, heart, and heroism. By bringing together beloved characters like Deadpool and Wonder Woman, Reynolds has once again captured the spirit of the season while supporting a cause that truly matters.
As fans laugh along with the campaign’s antics and donate to the cause, the impact of Reynolds’ efforts will continue to bring hope and healing to countless children and families.
With Reynolds and Lynda Carter leading the charge, this year’s campaign is not just a celebration of the holidays—it’s a celebration of generosity, compassion, and the power of community.
