Ryan Reynolds, the co-owner of Aviation Gin, has once again demonstrated his flair for combining humor and marketing in the brand’s latest commercial. This time, he pays homage to the new viral Christmas movie “Hot Frosty” by transforming into a snowman for the ad, bringing a chilly twist to the holiday season.
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A Frosty Tribute to a Viral Christmas Movie
Aviation Gin’s newest commercial features Reynolds as an inanimate snowman, drawing inspiration from Netflix’s new holiday rom-com, “Hot Frosty.” The movie, which has quickly gone viral, stars Lacey Chabert as Kathy, a widow who encounters a well-chiseled man claiming to be a snowman come to life, played by Dustin Milligan. The film also features Craig Robinson, Lauren Holly, Joe Lo Truglio, Katy Mixon, and Chrishell Stause.
The commercial opens with a voiceover from Reynolds, known for his roles in “Deadpool” and “The Proposal,” setting the scene with a humorous tone. “The holidays can be a lonely time for an inanimate snowman,” he says as the camera pans over a naked, muscular snowman that bears a striking resemblance to Reynolds himself. A sad-looking woman approaches the snowman, and the voiceover adds, “Oh, I guess it can be lonely for people, too.”
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A Cheeky Twist on Holiday Cheer
As the inspirational holiday music swells, the woman removes her scarf and moves as if to wrap it around the snowman’s shoulders. Reynolds’ voiceover continues, “But isn’t it also the season of hope? Season miracle—” His sentence is abruptly interrupted by a scream as the woman uses her scarf to cover her hands and yank the bottle of gin from the snowman’s grip, taking his frozen hand with it. The snowman, voiced by Reynolds, continues to yell and curse as the woman sneaks off with the bottle.
The ad concludes with a message that perfectly encapsulates the playful spirit of the commercial: “The season’s hottest gift. The season’s frostiest cocktails.”
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A Successful Marketing Strategy
This cheeky advertisement is a testament to Reynolds’ ability to infuse humor into marketing, making Aviation Gin’s commercials memorable and entertaining. By tying the commercial to a trending holiday movie, Reynolds ensures that Aviation Gin remains relevant and top-of-mind during the festive season.
Expanding His Alcohol Ventures
Beyond his work with Aviation Gin, Reynolds has also ventured into other alcohol-related businesses. On October 30, PEOPLE shared a video announcement featuring Reynolds and his pal Rob McElhenney, with whom he co-owns the Welsh soccer team Wrexham AFC. In the video, the duo announced that they are the new co-owners of Wrexham Lager Beer Co Ltd.
In the video, the actors humorously use 1882 technology to convey how the drink leaves them “literally speechless,” paying homage to the beer’s long brewing history in Wales since that year. This new venture comes nearly four years after Reynolds and McElhenney entered their bid for Wrexham AFC in 2020, finalizing the purchase in February 2021.
Connecting with Fans
Reynolds’ clever use of humor and his willingness to embrace different roles, from a Marvel superhero to a charming snowman, have endeared him to fans worldwide. His marketing strategies often blend entertainment with product promotion, creating ads that are not only engaging but also effective in capturing the audience’s attention.
The “Hot Frosty” inspired commercial is a prime example of how Reynolds uses pop culture references to make Aviation Gin stand out. By connecting the brand to a popular holiday film, Reynolds ensures that Aviation Gin is associated with festive cheer and fun, making it a go-to choice for holiday gatherings.
Ryan Reynolds’ latest commercial for Aviation Gin is a delightful blend of humor, pop culture, and festive cheer. By paying homage to the viral movie “Hot Frosty,” Reynolds adds a frosty twist to the holiday season, making the ad both memorable and entertaining. His ability to seamlessly integrate marketing with entertainment continues to set Aviation Gin apart in a crowded market.
As Reynolds expands his ventures in the alcohol industry, his innovative approach to marketing ensures that his brands remain relevant and appealing to a broad audience. Whether he’s transforming into a snowman or highlighting the heritage of a Welsh lager, Reynolds’ flair for humor and creativity shines through, proving once again why he is a marketing genius.
For more updates on Ryan Reynolds and his latest ventures, stay tuned to his social media channels and official websites.
