When Coldplay announced another concert in Ahmedabad on January 25 as part of their much-anticipated “Music Of The Spheres World Tour 2025”, fans rushed to secure tickets and book accommodations. However, excitement quickly turned into frustration as hotel prices in the city skyrocketed, with some rooms reportedly costing as much as ₹90,000 for just one night.
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ITC Narmada Ahmedabad: Room Prices Jump to ₹90,000
As news of Coldplay’s concert spread, eager fans began searching for accommodation in Ahmedabad. However, many were shocked to find that rooms in high-end hotels like ITC Narmada Ahmedabad were being sold at staggering prices of ₹90,000 for January 25. A user on X, Aviral Bhatnagar, posted: “Hotel rooms at ITC Narmada Ahmedabad are selling for ₹90,000 per night on January 25. If you manage to get Coldplay tickets, you’ll also need to spend six months of a middle-class Indian’s income just to visit the city. Coldplay plays, and the city’s hotels party.”
HT.com verified these claims by checking the ITC Narmada website and found that a room for January 25 was priced at ₹75,000 before taxes. With taxes included, the total cost came to ₹88,500. For comparison, just a week earlier, the same room was priced at a more reasonable ₹15,675. HT.com has reached out to ITC Narmada for an official statement on the pricing situation.
Price Surge Across Ahmedabad Hotels
It’s not just luxury hotels—fans on social media reported that almost all hotels in Ahmedabad have drastically increased their prices since the announcement of the concert. One X user, Ujval Chopra, shared their frustration, stating: “I thought I’d book a hotel room just in case I get Coldplay tickets for Ahmedabad. But the prices have already skyrocketed.”
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Accompanying the post was a video showing mid-range hotel rooms priced over ₹50,000 for January 25. Another user commented that similar price surges were observed for January 24-25, suggesting an alternative: “Pro tip for those going to Coldplay: Stay in Vadodara and commute to Ahmedabad.” Yet another fan wrote: “Even distance can’t save you this time. Hotel prices for January 25/26 in Ahmedabad are already through the roof.”
Fans Outraged Over “Price Gouging”
Unsurprisingly, the sharp rise in hotel prices has left many fans angry. What should have been an exciting musical event has become a financial burden, with fans criticizing hotels and booking platforms like BookMyShow for not addressing the issue. Some have described this as an “opportunistic cash grab” targeting music lovers.
With concert ticket prices already high, the added cost of exorbitant hotel rates has amplified frustration among fans. For many, attending a Coldplay concert now feels less like a dream and more like a financial nightmare.
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Legal Loopholes: Addressing Unfair Pricing
While there’s no specific law in India against price surging for hotels during large events like Coldplay’s concert, the Consumer Protection Act of 2019 does provide safeguards against unfair trade practices. Under this law, consumers can file complaints if they feel overcharged for goods or services. Price gouging for hotel rooms could fall under this category, but enforcing these regulations remains a challenge.
Authorities have limited tools to control the rapid increase in hotel rates during high-demand events. Hotels often defend the price hikes as a reflection of market demand, but the practice has clearly upset fans, leaving many feeling exploited.
Coldplay and Fans’ Struggle
Despite the challenges, Coldplay remains one of the most beloved bands in the world, and their concert in Ahmedabad promises to be a spectacular event. However, the spiraling cost of tickets and hotel accommodations has dulled the excitement for many fans. For those lucky enough to secure both a ticket and affordable lodging, the event will undoubtedly be a once-in-a-lifetime experience. But for others, the rising costs have turned their excitement into frustration and disappointment.
Conclusion: Balancing Joy with Financial Realities)
While Coldplay’s Ahmedabad concert is poised to be a landmark event, the surge in hotel prices has cast a shadow over the excitement. Fans now face not just the challenge of getting tickets but also the financial burden of exorbitant accommodation costs.
For music enthusiasts, attending a concert should be an unforgettable experience—but not because of the financial strain it imposes. Moving forward, there is a clear need for better price regulation and fairer practices to ensure that such events remain accessible to everyone. Fans can only hope that future events address these challenges, allowing the joy of live music to shine without the overshadowing worry of soaring costs.
