In a surprising move that has drawn attention from both the media and fans, Kim Kardashian has chosen Tate McRae—her sister Kendall Jenner’s close friend—as the face of SKIMS’ winter and holiday shop collections. This is the first collaboration between Kim and Tate McRae, a young pop star with a massive global fanbase.
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A Bold Collaboration for the Winter Collection
This year’s SKIMS winter collection is designed to be bold and modern. In a statement shared with DailyMail.com, Kim Kardashian, SKIMS’ co-founder and Chief Creative Officer, said, “We wanted this year’s Holiday Shop to be bold and exciting. Tate McRae was the perfect fit—she’s captivating, beautiful, and truly of the moment. She looks incredible in every shot, and her confident, playful spirit really brings the new collection to life.”
This choice also introduces a fresh direction for SKIMS’ advertising style. Tate McRae is not only a talented singer but also an icon of the modern youth generation, known for her boldness and unique fashion sense. By choosing Tate as the new face, SKIMS is tapping into a younger fanbase.
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Tate McRae’s Enthusiasm for the New Collection
Tate McRae expressed her excitement about being the face of SKIMS’ winter collection. In a statement to DailyMail.com, she shared, “I love the holidays, and SKIMS always nails the perfect pieces for every occasion. This year’s holiday collection is amazing! It has such a cute mix of comfy and romantic styles. I felt amazing in everything and can’t wait to wear it all season.”
In the photoshoot, Tate wore standout pieces from the collection, including a cropped Sweater Pointelle set, a Stretch Lace Teddy, and cozy Faux Fur boots. Each outfit highlighted Tate’s charm, confidence, and unique personality, making the collection more captivating than ever.
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SKIMS – A Pioneer in Comfortable and Elegant Fashion
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has become a pioneer in women’s underwear, loungewear, and shapewear. With a mission to create “the next generation of women’s underwear and loungewear,” SKIMS continuously innovates to provide fashion solutions for everyone, regardless of body shape or personal style.
This winter, SKIMS introduces over 150 limited-edition designs, combining classic favorites from previous collections like Cotton and Cozy with sultry intimates and luxurious loungewear. As Kim Kardashian mentioned, this is “the ultimate destination for holiday shopping,” perfect for gifting or self-indulgence.
Tate McRae – From Kendall’s Friend to SKIMS’ New Icon
Not only is Tate McRae Kendall Jenner’s close friend, but she’s also a rising star in international music. She has achieved remarkable success, with over 11.3 billion career streams and multiple #1 hits on the Top 40 charts. Her popular song “you broke me first” went viral worldwide, earning her a massive fan following, especially among young audiences.
Additionally, she has collaborated with notable artists like Khalid, Tiësto, and Jeremy Zucker, further cementing her influence in the music industry. With her youthful energy and modern style, Tate is an ideal choice to represent SKIMS for this holiday season.
SKIMS’ Ongoing Growth in the Fashion Industry
With continuous investment in new collections and innovative advertising, SKIMS has become one of the most popular fashion brands worldwide. Each SKIMS collection uniquely blends style, comfort, and elegance, helping the brand secure a strong position in customers’ hearts.
The collaboration with Tate McRae is not only a new milestone for SKIMS but also solidifies the brand’s connection with younger generations, reflecting the latest trends. With this year’s winter and holiday shop collections, SKIMS showcases its relentless creativity and ability to meet consumer preferences.
