Kylie Jenner, the reality TV star and successful entrepreneur, has officially expanded her Kylie Cosmetics brand into the fragrance sector in India. With the launch of her debut fragrance called ‘Cosmic Kylie Jenner’, Kylie has made waves in the beauty and cosmetics industry within one of the world’s largest markets. Distributed exclusively at Sephora, the ‘Cosmic’ fragrance is not just a new product from Kylie Cosmetics but also a bold expansion into a new sector that is gaining significant attention from Indian consumers.
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A two-year journey to create ‘Cosmic’
The launch of this new fragrance was not a random step but the result of over two years of research and development. In a press release, Kylie Jenner shared that she wanted to create a scent that was truly unique, reflecting her personality while offering a comforting sensation from the first whiff. “I wanted to create something that was truly unique to me in every aspect, from the scent to the bottle, and a fragrance that people have never smelled before but that feels immediately comforting and delicious,” Kylie said.
Not only did she focus on the scent, but Kylie was also deeply involved in designing the packaging and the bottle itself. The ‘Cosmic’ bottle is designed to fit snugly in the palm of your hand, providing a user-friendly and intimate experience. The packaging is also highly personalized, with Kylie’s birth date embossed in Roman numerals, showcasing the deep connection between the product and her identity.
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‘Cosmic Kylie Jenner’: A celestial fragrance
The ‘Cosmic’ fragrance is described as a perfect blend of floral and amber notes, featuring star jasmine and blood orange. These notes not only create a captivating scent but also evoke a warm and sweet sensation, making it versatile for various occasions. In addition, the fragrance includes vanilla musk, which enhances the scent’s soothing and lingering effect.
Kylie Jenner personally selected each ingredient in the ‘Cosmic’ formula, aiming to create a scent that feels “out-of-this-world”—a completely new experience for perfume lovers. “I wanted it to be fresh yet sweet and to smell out-of-this-world, and to feature some of my favorite notes including star jasmine and vanilla musk,” Kylie shared about the inspiration behind the fragrance.
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A strategic expansion into the Indian market
Choosing India as one of the first markets to launch the ‘Cosmic’ fragrance by Kylie Cosmetics is not only a strategic decision but also a reflection of the brand’s global vision. With over 1.4 billion people, India is not only one of the largest markets in the world but also has strong growth potential in the beauty and fragrance industry.
Since launching in India in April 2024, Kylie Cosmetics quickly captured consumers’ attention with a wide range of cosmetics, particularly its plumping lip products. Given the brand’s reputation in the beauty industry, expanding into the fragrance market is a natural step and is expected to achieve great success in this market.
