Taylor Swift has firmly established her position in the global pop music industry with a series of successful songs and iconic albums. However, with the release of her latest single “I Can Do It With a Broken Heart”, Swift once again proves she’s not only a talented artist but also a savvy music strategist. The song, which had already received positive feedback from fans, experienced a massive boost in sales following the release of its remix in September 2024.
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With a 120% increase in sales within a week, “I Can Do It With a Broken Heart” is climbing the charts and becoming one of Taylor Swift’s hottest songs at the moment.
The Original Version of “I Can Do It With a Broken Heart” and the Birth of the Remix
Released as the second single from the album “The Tortured Poets Department”, “I Can Do It With a Broken Heart” quickly gained popularity among fans upon its release. Although it didn’t explode in success like some of Swift’s previous singles, the song maintained its appeal due to its heartfelt lyrics and Swift’s emotional delivery.
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In the initial week of its release, the song sold nearly 1,000 copies, a decent number but not enough to propel it to the top of the charts. However, the game changed when Taylor Swift decided to release a remix of the song on September 13, 2024. The remix was produced by Dombresky, a renowned producer known for his energetic and creative electronic style.
The remix brought a completely new vibe to “I Can Do It With a Broken Heart”, making the song more lively and energetic. With the combination of the original pop melody and modern electronic sounds, the remix quickly caught the attention of both electronic music lovers and die-hard Swift fans.
Soaring Sales and Chart Positions
The release of the remix had an immediate and powerful impact on the sales of “I Can Do It With a Broken Heart”. During the week from September 13 to September 20, the song sold nearly 2,200 copies in the U.S., a more than 120% increase from the previous week. This means the song sold nearly 1,200 more copies in just one week. According to Luminate, the previous week, the song sold less than 1,000 copies, but thanks to the remix, its sales skyrocketed.
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Moreover, the song also made strides on the Billboard Hot 100 chart, climbing from position 33 to position 26, thanks to increased sales and streams. Although it hasn’t yet returned to the Digital Song Sales chart—where the top-selling songs of the week are listed—at this rate of growth, its re-entry is only a matter of time. “I Can Do It With a Broken Heart” missed returning to the top-selling song list by just over 300 copies this time around.
Success on Streaming Platforms and Radio
Not only has it seen impressive sales, but “I Can Do It With a Broken Heart” is also gaining traction on streaming platforms. This week, the song returned to the Streaming Songs chart, landing at position 36. This indicates the growing interest in both the original and remix versions of the song. On platforms like Spotify, Apple Music, and Amazon Music, the song has been grouped with the remix and instrumental versions, giving fans more options for listening.
Additionally, the song is becoming a radio hit as well. On the Pop Airplay chart, “I Can Do It With a Broken Heart” climbed to position 11, marking a significant achievement for its success on radio. Furthermore, it reached a new peak on the Adult Contemporary chart, standing at position 20, and maintained its position at number 8 on the Adult Pop Airplay chart. Curiously, on the Radio Songs chart—a general genre chart for radio airplay—the song dropped two spots to position 21.
The Remix Effect and Collaboration with Dombresky
The sharp rise in sales and streams can largely be attributed to the remix by Dombresky. This French producer is well-known for his vibrant electronic music style and creative approach to pop melodies. The remix transformed “I Can Do It With a Broken Heart”, making it fresher and more appealing to both electronic music fans and loyal Taylor Swift followers.
Dombresky breathed new life into the song with his powerful beats, highlighting Taylor Swift’s emotional vocals and blending them with electronic sounds to create a completely different version of the song. This allowed “I Can Do It With a Broken Heart” not only to succeed on the charts but also to reach a broader audience.
Taylor Swift’s Success with Her Remix Strategy
Taylor Swift is not only known for her exceptional songwriting and performance abilities but also for her smart music management strategies. The release of the remix of “I Can Do It With a Broken Heart” proves this once again. In an era where physical and digital sales are increasingly giving way to streaming, releasing a remix is a way for Taylor to create freshness and attract more listeners to her singles.
This isn’t the first time Swift has employed this strategy. Previously, her single “Fortnight”, in collaboration with Post Malone, experienced a significant sales boost after a new music video was released. The video won Video of the Year at the MTV Video Music Awards, contributing to a 235% increase in sales the following week.
“I Can Do It With a Broken Heart” by Taylor Swift is proving that a song can achieve long-term success through creativity and smart music strategies. The release of the remix brought new energy to the song, helping it soar in sales and chart positions. Moreover, the collaboration with Dombresky opened new doors for the song, attracting a diverse range of listeners.
With this success, Taylor Swift continues to assert her position as an artist who constantly innovates and evolves. Her fans will undoubtedly continue to support her and eagerly anticipate the next successes from “I Can Do It With a Broken Heart” as well as future projects from Taylor Swift.
